iM1NE Beauty Trend Lab introduces a social network visual data analysis model to identify the needs of real consumers in real time. Based on an independent big data analysis model that considers the consumer's purchase journey, 135 million related words are derived, and 6 core basic types and 5 functions are extracted to predict changes in the beauty market one step ahead.
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Marketing strategy proposal
Trend book publication
Inventory sample book provided
We provide the beauty trend book consisted of ANALYTICS, SENSES, and INVENTORY to the partners of iM1NE
Based on big data and FGD, we develop keywords for each type of product and combine innovative R&D technology to plan and develop the products that consumers need the most now.
Regular FGD (Focus Group Discussion) is conducted with beauty-related people and actual consumers to identify consumer needs, and to analyze user’s usability evaluation and satisfaction for each product type.
Based on the insightful consumer insights and product trend analysis of beauty experts in each sector, product keywords for each core type, such as masks, skincare, and makeup, are developed.
By combining the innovative R&D technology of iM1NE with the results of professional trend analysis, we develop optimal products that reflect the needs of the market and consumers.
iM1NE has launched various brands in collaboration with famous domestic and foreign influencers.
Numerous success stories accumulated over the years prove the product development solution of iM1NE.
Based on the insights and know-how of beauty experts, we support individual entrepreneurs with no experience in cosmetic development to successfully launch their brands.